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Training Overview

Phase A

Basic knowledge for marketers (video)

 3  1.5 hours


  • Goals and Goal Funnels
  • Visitor Segments
  • Segments based on personal information
  • A/B and Multivariate Testing
  • Behavioral Targeting
  • Voice of Customer (Surveys)
  • Message Bars
  • CampaignsLink
  • shorteningShorten Links
  • Search Engine Optimization (SEO)

Phase B

Practical live training workshop for marketers
 1 hour
  • Optimize your website by creating A/B and multivariate tests, and designing behavioral targeting rules based on your marketing goals
  • Create surveys and message bars based on your marketing requirements to engage your site audience and collect user feedback
  • Create short links and campaigns