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  1. Page tagging: Page URL; query string; date and time; user ID; session ID; browser type and operating system; IP address; search terms; position of clicked search results; amount of time spent on a page; page loading time.
  2. Active Directory or SharePoint user profiles: User account name; user display name; email; and additional optional attributes such as department and location (configurable)
  3. Social activity from SharePoint and other social networks such as Yammer: Ratings; likes; follows; comments; groups and group activity, etc.
  4. Website tree service: Page ID; URL; title; content type; template; owner; editor; date created; date updated; size; and additional optional meta data fields.

The following events are collected via page tagging:

  1. Page view
  2. Document view/download
  3. Page duration (time spent on page)
  4. Page load time
  5. Page interactions (such as scroll) - optional
  6. External link click
  7. Search
  8. Search result click
  9. Search result preview
  10. Video interaction (such as play/auto play/pause/stop/seek/full screen/sound) - optional