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In order to provide enhanced reports and meaningful insights to stakeholders to better understand and improve the business, the CardioLog Analytics solution collects, processes and stores data from various sources. Some of these sources are shared (such as the SharePoint APIs, SharePoint user profiles and Active Directory) and some are the unique IP of CardioLog Analytics (such as the JavaScript tracking agent).

Please note that the JavaScript tracking agent relies on the following SharePoint objects in the SharePoint page model - spPageContextInfo and spClientContextInfo (which are included on all SharePoint pages by default) in  in order to collect information about the current user and page.

To enable CardioLog Analytics to provide distinctive reports with exceptional value, the solution is required to collect, store and process more data and information than most generic analytic solutions.

Data collected by CardioLog Analytics includes the following:

1. Page tagging: Page URL; query string; date and time; user ID; session ID; browser type and operating system; IP address; search terms; position of clicked search results; amount of time spent on a page; page loading time.
2. Active Directory or SharePoint user profiles: User account name; user display name; email; and additional optional attributes such as department and location (configurable)
3. Social activity from SharePoint and other social networks such as Yammer: Ratings; likes; follows; comments; groups and group activity, etc.
4. Website tree service: Page ID; URL; title; content type; template; owner; editor; date created; date updated; size; and additional optional meta data metadata fields.

To enable CardioLog Analytics to provide distinctive reports with exceptional value, the solution is required to collect, store and process more data and information than most generic analytic solutionsAn event is any action a user makes in the monitored environment.

The following events are collected via page tagging:

1. Page view
2. Document view/download
3. Page duration (time spent on page)
4. Page load time
5. Page interactions (such as scroll) - optional
6. External link click
7. Search
8. Search result click
9. Search result preview
10. Video interactions (such as play/auto play/pause/stop/seek/full screen/sound) - optional

 A tree item is any content item you have created in SharePoint. For example a site collection, site, list, list Item, document, page etc. CardioLog Analytics imports information about all content items in SharePoint to the Portal Tree via the Website tree service (regardless if it is active or not, in order to provide reports on unused items as well).