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A 404 error page tells search engines and visitors that a page is can not be found. This usually happens because if you may have changed your URLs over time, removed a few pages when you overhauled your website design, or were linked to improperly by a third party page (not knowing they changed the URL or moved the page). 404 errors don't . 404 errors will not negatively impact your SEO in terms of ranking, but if there are so many that your website is being abandoned by frustrated users, you may not continue ranking so wellthey can frustrate users and lower site viewership. Search engines don't tend to rank pages that provide a poor user experience. It is important to have customized custom 404 pages with recommended navigational options when for your website visitors request pages that return a 404 response code.

 

 

Note: Using this report requires prior configuration in SEO Reports.

 

Available Report Widgets

Table

 

Table Widget

The Content Not Found table widget contains the following columns:

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