The Search Optimization report template contains 11 widgets ready to give you an informative picture of how users search on your site.
You can use this report to better understand your user behavior and make improvements based upon intelligent data. With the word cloud, you can track the topics your users are searching for, what they need help with, and what interests them. Search reports are also essential for determining what content your users are having trouble finding. For example, if you notice that the keyword "benefits" was searched for often, but only 9% of users click on a search result for that term, then you can infer that your users are not finding any clickable content relating to benefits. If you have existing content on benefits you may need to optimize that content, or improve the search scheme to assist your users in connecting to it. If you don't have a lot of helpful content regarding benefits, this is a key indicator to start creating content to help your users get the information they need.
Usability | Search Optimization
Number of Searches
This is the total number of on-site searches performed by users during the currently selected time period.
Number of Users
This is the total number of unique users who performed at least one search during the currently selected time period.
Average Number of Results
This is the average amount of results that were found and returned to the user during all on-site searches.
Average Search Result Position
This is the average position of the last link a user clicks to exit a search results page.
Result Clicks Out of Searches
This is the percentage of links clicked out of all links returned during on-site searches.
Search Breakdown
This column chart describes
Total Successful vs. Failed Searches
This doughnut chart shows a comparison of all searches that returned at least one link (successful), to all searches that returned zero results (failed).
Successful vs. Failed Searches Over Time
This line chart compares all searches that returned at least one link (successful), to all searches that returned zero results (failed) over the selected time period. This chart can help identify if visitors find what they search for, or if changes in the website have affected user ability to search effectively.
Search Phrases
This word cloud contains a group of popular phrases that users searched for. The larger a word is, the more often users included it in their search terms. You can click on any term to filter the rest of the report to reflect the data associated with that term.
Percent of Failed Searches by Date
This line chart displays trends in searches that returned zero results over the selected time period.
Average Search Result Position by Date
This line chart displays trends in the link position that users click within each list of search results over the selected time period.
Filters: Quarter, Month