The Search Optimization report template contains 11 widgets ready to give you an informative picture of how users search on your site.
Usability | Search Optimization
Number of Searches
This is the total number of on-site searches performed by users during the currently selected time period.
Number of Users
This is the total number of unique users who performed at least one search during the currently selected time period.
Average Number of Results
This is the average amount of results that were found and returned to the user during all on-site searches.
Average Search Result Position
This is the average position of the last link a user clicks to exit a search results page.
Result Clicks Out of Searches
This is the percentage of links clicked out of all links returned during on-site searches.
This column chart describes
Total Successful vs. Failed Searches
This doughnut chart shows a comparison of all searches that returned at least one link (successful), to all searches that returned zero results (failed).
Successful vs. Failed Searches Over Time
This line chart compares all searches that returned at least one link (successful), to all searches that returned zero results (failed) over the selected time period. This chart can help identify if visitors find what they search for, or if changes in the website have affected user ability to search effectively.
This word cloud contains a group of popular phrases that users searched for. The larger a word is, the more often users included it in their search terms. You can click on any term to filter the rest of the report to reflect the data associated with that term.
Percent of Failed Searches by Date
This line chart displays trends in searches that returned zero results over the selected time period.
Average Search Result Position by Date
This line chart displays trends in the link position that users click within each list of search results over the selected time period.
Filters: Quarter, Month