This leadership report provides actionable insights and strategic recommendations for enhancing your portal's performance. It highlights growth opportunities, engagement levels, and trending content, making it easy to identify opportunities, take action, and measure impact.
For a detailed overview, watch this 4-minute video.
Widgets
Active Users Rate
This widget displays the percentage of active visitors who had at least one visit in the selected date range out of the number of all employees, the total number of visitors and the growth in the number of visitors to your site during the selected date range compared to the selected comparison period.
Average Monthly Visitors
This widget shows the average number of unique users visiting your site each month within the selected date range. The chart highlights trends in average monthly visitors over time.
Top Users
This chart displays the top active user rates and the growth in the number of visitors during the selected date range, compared to the comparison period, grouped by department or other user profile attributes.
Bottom Users
This chart displays the bottom active user rates and the growth in the number of visitors during the selected date range, compared to the comparison period, grouped by department or other user profile attributes.
Top Increased
This chart displays the audiences with the highest growth in active user rates compared to the comparison period, grouped by department or other user profile attributes.
Growth Potential
This report highlights the top content items in the selected sites that captured the most interest from visitors in the bottom audiences. Targeting inactive users in these bottom audiences with this content can increase engagement.
Visitor Engagement Growth (Days per Month)
This report displays the number of visitors to the selected sites, grouped by the number of days per month they visited those sites and the growth in the average number of days per month that visitors spent on the selected sites during the selected date range compared to the comparison period.
Visitor Engagement Growth (Hours per Month)
This report displays the number of visitors to the selected sites, grouped by the number of hours per month they spent on those sites and the growth in the average number of hours per month that visitors spent on the selected sites during the selected date range compared to the comparison period.
Top Trending
This table displays the content items with the highest growth in visitors during the selected date range compared to the comparison period. "Infinity growth" indicates that the content had zero visitors in the comparison period and gained visitors in the current period. "0% growth" means the number of visitors remained the same in both periods. "Negative growth" indicates a decrease in visitors in the current period compared to the comparison period.
The table includes the following columns:
- Content Item - Provides a direct link to the listed page and the name of the page.
- Visitors Growth % - The growth (or decline) in the rate of active users who viewed the page in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth - The growth (or decline) in the number of active users who viewed the page in the current period compared to the comparison period. The formula is calculated as:
- Visitors - The number of active users who viewed the page in the selected date range (current period).
Trending Search Phrases
This table displays the search phrases with the highest growth in users searching for them during the selected date range compared to the comparison period. "Infinity growth" indicates the search phrase had zero users searching for it in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users searching for the term in the current period compared to the comparison period.
The table includes the following columns:
- Search Term - The search phrase that users searched for.
- Visitors Growth % - The growth (or decline) in the rate of active users who searched for the listed phrase in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth - The growth (or decline) in the number of active users who searched for the listed phrase in the current period compared to the comparison period. The formula is calculated as:
- Visitors - The number of active users who searched for the listed phrase in the selected date range (current period).
Successful Campaigns
This table displays campaigns that brought the most traffic to your selected sites and had the largest growth in visitors in the selected date range compared to the comparison period. You can track your campaigns using UTM parameters (click here to learn more). "Infinity growth" indicates that the campaign had zero users in the comparison period and gained users in the current period. "0% growth" means the number of users remained the same in both periods. "Negative growth" indicates a decrease in users in the current period compared to the comparison period.
The table includes the following columns:
- Key - Campaign URL parameter value
- Visitors Growth % - The growth (or decline) in the rate of active users who visited the site as a result of the listed campaign in the current period compared to the comparison period. The formula is calculated as:
- Visitors Growth - The growth (or decline) in the number of active users who visited the site as a result of the listed campaign in the current period compared to the comparison period. The formula is calculated as:
- Visitors - The number of active users who visited the site as a result of the listed campaign in the selected date range (current period).
Filters
Year, Quarter, Month
Select the year, quarter, or month for which you would like to review information.
Comparison Year, Quarter, Month
Select the year, quarter, or month you would like to compare the data with to detect growth trends.
Site
Select the site for which you would like to review information.
Audience
Select the audience (i.e. department or other user profile attribute) for which you would like to review information.
Content Item
Select the content type for which you would like to review information in the Top Trending visual.
Campaign URL Parameter
Select the campaign parameter for which you would like to review information in the Successful Campaigns visual.
Themes
Switch the Light Mode toggle off at the top right-hand side to view the dark theme of the report.
Leadership Overview Report - Dark Mode