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You can segment visitors to on your website according to their demographics, personal data and online behaviour, and behavior. You can use these details to deliver personalized content on to your site viewers and to filter your web analytics reports.

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Visitors Segments can be used in web analytics reportsBehavioral TargetingSurveysMessage BarsAB and Multivariate testsTests and Campaigns.

In From the main Segments dashboard under Settings Segments main window, found under Settings in the navigation pane, you can view the number of personalized content rules (behavioural behavioral targeting rules) and the number of AB and Multivariate tests that exist for each segment, and . You can filter segments by scope ( lifetime / , session / or page ) and by type (view only internal campaigns segments. For more information see "How to create Campaigns"). 

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