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Augmented Analytics includes the following:

  1. Click Map - See Use it to see what content on a page users mostly clicked on.
     Understanding where your visitors are clicking within a particular page helps content owners track on-page user engagement, such as clicks on buttons, links, images to truly understand what does and doesn't entice users' interactions.

  2. Heat Map - See Use it to see which areas of the page were interacted with the most.
     Knowing what content is being consumed the most and what content is being ignored helps to truly understand the relevancy of content and what content can be moved, deleted or archived.

  3. Scroll Map - See Use it to see the page exposure level for every item on the page by showing how far down people scroll on the page. With this information you'll be able to make sure relevant content, links, and calls to action are seen by the vast majority of your visitors, and avoid a lot of content being missed by visitors simply due to the position on the page.

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