Setting up Goals provides you with the option to measure your site's performance. It also enables you to see if you have achieved all that you set to accomplish. For example, you can set a download page as your goal. The tool will provide you with exactly the number of users that achieved this goal, and the path they have taken through your website to achieve it. In the Reports section, you can create a report that includes informative Goal conversion funnels, tables, charts and summary widgets. The Goals section is accessible from the Settings window or navigation pane, simply click Goals and you will be presented with a page showing all Goals you have setup.
Goals main screen
Contents
How to Create a New Goal
- Under the Settings pane, click Goals.
- In the Goals section click Add.
- In the Add Goal dialog, type the following:
- Goal Name
- Goal URL - The page which you set to be your goal
- Goal Value - Any number that represents your value for achieving this goal.
- Status - Active / Inactive. When the Goal is inactive, the Goal event won't be collected, however, the page view will be collected by the Tracking Agent.
- Step <#> - Enter up to 8 URLs which will be the navigation path to achieve this Goal.
Add Goal dialog - Click Save and the Goal will be added to Goals list. You can click on each of your Goals and edit them at later point in time.
Goal Reports
Using Goals as Report Filters
- Open the report in Edit Mode.
- In the Preferences section > Visitor Segments, click the down arrow and Customize.
- Under User Behavior select the Goal you wish to use as a filter.
Select Visitor Segments
For a specific widget, click Report Action located in the top right of the widget, click Edit. In the pop-up window, go to the Filter tab and customize Visitor Segments.
Please note that you have the ability to choose a pre-defined Visitor Segment, or a specific Visitor Segment's filter. The Visitor Segments can be defined in the Settings pane.