There are several advanced metrics that can be found and analyzed using CardioLog Analytics. This article describes some metrics that can assist you in measuring your SharePoint Portal thoroughly.
Days & Visits to Outcome
- Average Visits to Goal Completion: The average number of sessions from first portal interaction until a Goal is completed.
- Average Days to Goal Completion: The average number of days from first portal interaction until a Goal is completed.
You can set up goals in CardioLog and use the Goal Summary report to view the above metrics. We recommend keeping simple goal definitions in order to better track your progress. For example, if you wanted to measure employee satisfaction you can utilize CardioLog's Customer Surveys to gather relevant data to your goals. You can then define your goals in CardioLog to keep track of your progress accurately. By combining customer data with detailed goal setting metrics, you can have a complete picture of how your portal is performing.
Economic Value
CardioLog Analytics can be used to measure Economic Value by analyzing any amount of currency that visitors contribute to your portal. In CardioLog Analytics, you can achieve economic value insights with our Goal Reports. By identifying macro and micro conversions in the portal or on a page, you can identify which actions are contributing to the bottom line, and which are limiting it.
For a public facing SharePoint Site, making a purchase is an obvious macro conversion. Typically, the cost of the product is the economic goal value. Although it can be harder to assign exact values for micro conversion goals, you can measure participation in specific activities that have known investment values. For example, if your company invests a specific dollar amount in a highly specialized document that is available for all of your employees to download, only 10 out of the 100 employees download the document, you can then determine your investment losses within that portal .
Task Completion Rate
Task completion rate is the percentage of people who come to your portal and are able to complete a task that they define. You can use the Surveys or Message Bars in CardioLog Analytics to ask your visitors questions such as:
- What is the purpose of your visit to our portal today?
- Were you able to complete your task today?
- If you were not able to complete your task today, why not?
By combining task completion questions with primary purpose questions ("Why are you even here?") you can create an informative, useful collection of data.
Conversion Rate for Social Platforms
In addition to measuring followers and likes, you can measure the conversion rate these actions may lead to. For discussions in your portal, you can measure the user comments per post, and the number of replies sent and received per day all under User Activity Reports.
You can the measure conversation rate based on the amount of reader comments per blog post and replies received per day in a discussion. You can also see which users are the most active both in quantity of posts and diversity of interactions. These metrics are available in CardioLog in Social Reports for SharePoint, and similar metrics are also available for Sitrion and Yammer.
Visitor Loyalty
Visitor Loyalty is helps your organization determine whether visitors choose to engage and interact with your site. Visitor Loyalty is the number of times a visitor has visited the site within a specified date range. By combining visitor loyalty information with other metrics, such as bounce rate and visit duration, you can see which parts of your site are most exciting to visitors, and which aspects need improvement.
Visitor Recency
Visitor Recency indicates one aspect of visitor engagement with your site by determining the duration in between visits by individual visitors. To measure improvement, it's necessary to make comparisons over time. If your users are revisiting the portal more frequently, you can assume that the content provided on the portal is engaging and helpful to them. Thinking of ways to encourage people to return to the portal is necessary for ensuring portal stability and overall retention rates. The trick is finding ways to tempt users with something to come back for. A series of posts that tell a story, competitions within the portal, frequently updated newsletters, and employee highlights are all great ways to grab user attention and keep them coming back for more.
A Visitor Recency report is the answer to the question "How long has it been since a visitor last visited your portal?" By understanding how long it has been, you can get a birds-eye view into how an individual page is doing in SharePoint. Perhaps you're trying to promote this page, but you have now seen it's been one month since anyone has visited the page. You can then try to attract visitors by creating a button on a home page to redirect visitors to this page more easily. Then you can track after you implement the button how well the page is doing after the changes have been made.
Length of Visit
When your users enter the portal, how long are they staying? It's often difficult to get your users to stay longer on a site, but that should be your ultimate goal. Thinking of creative ways to engage your users can also help you push them to spend more time in the portal. Use links and well thought out anchor text to send them to other pages on the site, and expose them to a variety of content within the portal.
Although a "Length of Visit" metric may seem somewhat basic, it's vital for understanding the individual interactions your users have with the portal pages. During the reporting period, you can find the answer to the question "What is the quality of a visit as represented by length of a visitor session in seconds?" If your reports show you that the length of a visitor session has increased after you have provided all of your portal users with training, then you can directly show that the training was beneficial.
Depth of Visit
Are your visitors just merely reading the pages of your portal that they specifically need, or are they digging deeper to discover an entire world of content that can be of resource to them? Based upon the goals of your enterprise and it's purpose of using SharePoint, you can first determine what is the target average page view rate. If your goal is to have your users come into your portal and find the relevant information to them as quickly and efficiently as possible, then having a low average page view rate may not be as detrimental to your overall SharePoint success. For many organizations, time is money. Thus, if users seem to be spending too much time and visiting too many pages in the portal because they're not finding the right information they need, then you may need to reassess your strategy.
However, many organizations seek higher average page view rates because that can be indicative that your users are finding interesting information, and are navigating to other pages to seek out more information on the portal. This can be a good sign in terms of increasing user adoption and engagement. It all depends on how you set your goals, and what kind of feedback your're getting from your users. Pairing this report with voice of customer surveys, and on-site search reports can help you attain a holistic view of how accessible your portal is to your users.
A Depth of Visit report answers the questions "During a given time period what is the distribution of number of pages in each visit to the website?" If you can see the different number of pages a user is accessing within a portal session, you can understand how exactly they're navigating throughout the portal. This is indicative of the kind of experience they're getting out of using the portal. If a user is only accessing one specific page, they may not be aware of the array of other resources and tools available to them in the portal. You can then use this opportunity to see what types of training sessions would be useful for your users to get more out of the portal.
Recognition
CardioLog Analytics provides several reports that can help you quantify peer recognition metrics in your portal. These metrics can be achieved with our social reports such as Influential Users, which is platform agnostic, Praised Users for Yammer, and Expert Users for Sitrion.
Growth and Learning
How long does it take a new employee to get up to speed with collaborative tools? What is the frequency of questions being answered? The metrics to answer these questions can be achieved in CardioLog with our Portal Growth reports such as Content Contributors, Content Contributions, Avg. Contributions per User, Portal Growth, and our social reports for all platforms such as Communities Activity, Users Activity, andGroups Activity (to see contributions). Specifically in Sitrion there is also a have Most Popular Questions report, which can give insights into how users are using the portal to grow, learn, and interact.
Innovation
CardioLog integrates with Sitrion for reporting the Most Popular Ideas. By tracking the frequency and popularity of posts by different users, you can see who contributes the most valuable material within Sitrion and use that information to encourage similar behavior..