This report shows the last page a visitor viewed before leaving your web site. This is a good indicator of the effectiveness of your content, site architecture and navigation. Determine if most visitors leave your site from the pages you want them to or if they are ending their visits prematurely? If large numbers of visitors exit from a particular page you might want to improve the navigation both towards and away from that page, or its content. The information in this report can be used effectively in combination with various navigation reports. If your most popular entry page is also the most popular exit page, you may want to improve its content and navigation to help you increase the total number of pages viewed. A high percentage of exits from a page may indicate that the page is confusing or that it does not function as intended. Alternatively, if your visitors are leaving your site from a "Thank You" page or after completing a transaction, you can confirm that visitors are navigating your site easily.
Available Report Widgets
Meter, Chart, Table
The report's table widget displays page exits from your selected SharePoint site. The chart and meter widgets show the total number of pages exited during the selected time period for your SharePoint site.
Table Widget
The Exit Pages table widget contains the following columns:
- Title - The title or URL of the page
- Exits - The total number of exits from the page during the selected time period.
- Views - The total number of times the page or document was viewed during the selected time period.
- Exit Rate - The percentage of times a specific page was the last page in a visit to your web site.