Below is a list of all standards defined in the WAA metrics definitions (PDF) document and CardioLog's compliance with each definition.
Compliant | Term | WAA Definition | CardioLog Definition |
Yes | Page | A page is an analyst definable unit of content. | |
Yes | Page View | The number of times a page was viewed. | |
Yes | Visits (Sessions) | A visit is an individual user's interaction with a web site consisting of one or more requests for a page. If an individual does not taken another action (typically additional page views) on a site within a specified time period, the visit will automatically terminate by timing out. | By default, a visit will terminate after 30 minutes of inactivity by the visitor. The length of inactivity can be modified by customizing the CardioLog tracking code. |
Yes | Unique Visitors | The number of individual users (filtered for spiders and robots), within a designated reporting time frame, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period regardless of how many visits they make. | |
Yes | Event | Any logged or recorded action that has a specific date and time assigned to it by either the browser or server. | |
No | Entry Page | The first page of a visit. | We refer to this metric as the "Landing Page". |
No | Landing Page | A page intended to identify the beginning of the user experience resulting from a defined marketing effort. A landing page is not necessarily an entry page although it could be | We always define this as the first page of a visit. |
Yes | Exit Page | The last page on a site accessed during a visit, signifying the end of a visit/session. | |
Yes | Visit Duration | The length of time a user spends in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session. | |
Yes | Referrer | Referrer is the generic term that describes the traffic source that leads to a page or visit. | |
Yes | Page Referrer | Page referrer describes the traffic source to a page. | This metric is named "Traffic Sources" |
Yes | Visitor Referrer | The initial page referrer in a visitor's first session. | This metric is named "Referring Pages" |
Yes | Click-through | The number of times a link was clicked by a visitor. | This metric is named "Clicks" |
Yes | Click-through Rate/Ratio | The number of click-throughs for a specific link divided by the number of times that link was viewed. | This metric is named "Clicks %" |
No | New Visitor | The number of unique visitors with a "first-ever" visit to a site during a reporting period. Note that "first-ever" is with respect to when data began being accurately collected on your site by your current tool. | Defined as a new unique visitor during the reporting period. |
Yes | Return Visitor | The number of unique visitors with activity consisting of a visit to a site during a reporting period and where the unique visitor also visited the site prior to the reporting period. | |
N/A | Repeat Visitor | The number of unique visitors with activity consisting of two or more visits to a site during a reporting period. | Not relevant, as CardioLog only defines visitors within the reporting period. |
Yes | Visits per Visitor | The number of visits in a reporting period divided by the number of unique visitors for the same reporting period. | |
N/A | Recency | Time since a unique visitor performed a specific action of interest to the analyst. | N/A |
N/A | Frequency | The number of times an action was performed by a unique visitor over a period of time. | N/A |
Yes | Page Exit Ratio | Number of exits from a page divided by total number of page views of that page. | This metric is named "Exit Rate" |
Yes | Single Page Visits (Bounces) | A visit that consists of one page view. |
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Yes | Bounce Rate | Single page view visits divided by entry pages. |
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Yes | Page Views per Visit | The number of page views during a reporting period divided by number of visits in the same reporting period. | |
Yes | Conversion | The number of times a desired outcome was accomplished. |
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Yes | Conversion Rate | The ratio of conversions over a denominator relevant to the desired outcome. |
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N/A | Hit | A request received by the server | N/A |
N/A | Impressions | Number of times a piece of content was delivered to a user's browser. | N/A |