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• Creating campaigns based on predefined goals or create your own personalized message from scratch
• Delivering campaigns to specific user segments based on their organizational information (department, role, etc.) and their past behavior (pages they've visited, goals they've accomplished)
• Sending your audience a message via email, SMS, pop-up (in-app) message on SharePoint, automated phone call or any third-party service such as Microsoft Teams
• Directing your users to further action, depending on their response 
  
  

Campaigns Main Window

In the main Campaigns window you can view the status of each campaign, filter campaigns by status (Running/Paused/Pending/Drafts/Archive), sort campaigns by some of the campaign details or search for a specific campaign in a search bar located in the top right corner (right under the New Campaign button).

The main details of a campaign include its status, audience, and engagement percentage. 

• Status - Right under the campaign name, you can see when the campaign ran or if it is currently running. You can also see who the campaign was sent to and what type of channel was used.
• Audience - You get the exact number of how many people you sent the campaign out to and how many of those people the campaign actually reached.
• Engagement Percentage - You get the percentage of engagement with your campaign based on how many of the people reached actually engaged with your campaign. An example of engaging with a campaign would be like responding to an in-app message that asked a question.

Campaigns Main Window