This report displays the average number of unique visitors who visit your website per selected time period, regardless of how much time they spend on site, how frequently they visit, or how many different pages they visit.
Average Number of Unique Visitors widget
Available Report Widgets
Chart
The chart widget displays the average number of visitors to all pages of your website, separated into the relevant distribution over the selected time range.
The average amount of visitors is calculated according to the value selected in the "Time Interval" field as follows:
- Hour - Average number of unique users per minute
- Day - Average number of unique users per hour
- Week - Average number of unique users per day
- Month - Average number of unique users per day
- Quarter - Average number of unique users per month
- Year - Average number of unique users per month
For example, if the date range of the report is "Last Month" and:
- The Time Interval is "Day", the average number of unique users will be calculated per hour of the day, and displayed for each day of the month.
- The Time Interval is "Week", the average number of unique users will be calculated per day, and displayed for each week of the month.
Therefore, when the Time Interval is "Day" and a user visits the site in the morning and in the afternoon, they will be counted in the total number of unique visitors for each hour. If a user visits twice in the same hour though, they will be counted only once in that hour. Similarly, for each week of the month we count the total number of unique visitors per day and calculate the average in that week, so if a user visits the site in the morning and in the afternoon on a given day, they will be counted once.