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1. From the Segments main window in the upper right hand corner, click Add Segment.
   
   
   New Segment Window
   
   

2. In the General Details dialog, enter the Segment Name.
   
   Optionally enter the Segment Score. The default score value for the segment reflects the priority of the segment. A visitor will automatically receive this score when added to the segment. For more details see the Visitor Scoring report.
   
   Select the Segment Type to group visitors within the selected parameters:
   
   • Basic segment - based on a user's demographics and online behavior
   • Advanced segment - based on a user's personal data
   • Aggregated segment - combines multiple segments into a single new segment
     
     
   Select the Segment Scope in which the segment is valid:
   
   • Lifetime - the visitor will always be a part of this segment unless manually removed
   • Session - the visitor will be a part of this segment until the visit ends
   • Page - the visitor will be a part of this segment until he leaves the page
   
   
   General Details Section
   
   
   
3. Define a Basic Segment through numerous categories:
   

   Traffic Source - These details describe how the user arrived at your webpage. All fields except channel are filtered by Matches exactly, Does not match exactly, Contains, and Does not contain. 

   • Channel - Describes how a visitor found your website and includes Direct, Referral, Search, Non-paid Search, Paid Search, and Campaigns.
   • Source - The domain (URL) which referred the visitor to your website
   • Medium - The This notes the medium which referred the visitor to your website such as . You might include Organic, CPC/AdWords/AdSense, affiliate, or social media, or any relevant information.
   • Term - The search term used to reach your website if the visitor arrived from a search engine
   • Campaign - The campaign which referred the visitor to your website. All campaigns automatically create a new visitor segment when they are activated. See Campaigns for more information.
   • Content - The content source which referred the visitor to your website
     

   User Behaviour

   • 
     Type - New visitor vs. Returning Image Added
     Traffic Source Details

   User Behavior - These details decide which visitors to include in the segment based on their actions. All fields except Type, Goals, and Visited a Page are filtered as Greater Than, Less Than, or Equal To the value defined.

   • Type - Choose if the user is a new visitor or returning visitor
   • Goals - Visitors who reached a specified website goal (for more information see "How to create a GoalGoals")
   • Visits - Visitors who visited the website for a specified number of times - filtered by Greater than / Lower than / Equal totimes
   • Page Views - Visitors who visited the website for a specified number of times - filtered by Greater than / Lower than / Equal totimes.
   • Pages per Visit - Visitors who's visit to the website included a specified number of pages - filtered by Greater than / Lower than / Equal topages.
   • Channels - Visitors who arrived at the website through a specified number of channels (different traffic sources used to get to the site) - filtered by Greater than / Lower than / Equal to.
   • First Seen - Visitors who first visited the website a specified number of days ago - filtered by Greater than / Lower than / Equal toago.
   • Time on Page - Visitors who viewed a specific page for a specified number of seconds - filtered by Greater than / Lower than / Equal toseconds.
   • Visited a Page - Visitors who visited a specific page for a specified number of times - filter by a page URL and then number of times (1 - 10)
   Visitor details and demographics
   • more than between 1 and 10 times. Use the Object Explorer by clicking on the ellipses to help find the page you'd like.
     
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     User Behavior Details

   Visitor Details and Demographics - These details decide which visitors to include in the segment based on information. All fields except Browser, OS and Country are filtered by Matches exactly, Does not match exactly, Contains, and Does not contain. 

   • Browser - The browser used by the visitor to your website (IE / FireFox / Chrome / Safari / Opera)website. Choose between Internet Explorer,  Mozilla FireFox, Google Chrome, Apple Safari, or Opera.
   • OS - The operating system used by the visitor to your website (. Choose between Windows / , Macintosh / , iPad / . iPod/iPhone / Linux) . or Linux. This discards version number information.
   • User Agent -  Visitors This describes visitors with a specified browser user agent (client application) - filtered by Matches exactly / Does not match exactly / Contains / Does not containCountry - Visitors who's IP Address belongs to a specified country. A browser user agent basically describes the exact version of the software the visitor is accessing your website from.
   • Country - Defines visitors from a specified country based on their IP address
   • URL - Visitors who have visited a specified URL - filtered by Matches exactly / Does not match exactly / Contains / Does not containURL
   • Referrer - The URL which referred the visitor to your website - filtered by Matches exactly / Does not match exactly / Contains / Does not containwebsite whether it was a link from another page, through a search engine or any other source.
   • Cookie - Visitors who have a specified cookie value - filtered by Matches exactly / Does not match exactly / Contains / Does not contain value. Cookies may contain login information, items in cart values, details about which pages they have visited on your website, and other details about their visit. 
     
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     Visitor Details and Demographics Details

   Advanced segmentation

   • Test Name - Segment visitors by predefined AB or MVT tests A/B or Multivariate Tests the visitor is currently participating in (for . At least one test must have been previously created. For more information see "How to create a test")
   Basic Segment details dialog
   
   • A/B and Multivariate Testing."
     
     Image Added
     Advanced Segmentation Details
   
   Note: Only Basic Segments based on traffic sources (including  shorten links and  campaignsincluding Short Links and Campaigns), country, or goal can be used in web analytics reports as report filters.
   
   You can add a separator ( by placing a "|" ) to between segment values.
   
   For example, the you might include in a Mobile Traffic segment is defined as: 
   User Agent contains (iphone|ipad|ipod|android|nokia)
    
4. Define an Advanced Segment through numerous categories:
   

   User Information

   • Segment visitors by Active Directory attributes and SharePoint User Profiles such as Department, Region etc. For more information see "How to configure visitor segmentation for authenticated users".
   • User Account Name - create a segment for a specific user

   Surveys

   • Create a segment for visitors who answer a question. For more information see "How to create a survey".

   Message Bars

   • Create a segment for visitors who click on a message bar. For more information see "How to create a message bar".
   
   
   Advanced Segment details dialog
   
   Note: Advanced Segments can be only be used in Behavioural Targeting, Surveys and Message Bars.
   
   
5. Define an Aggregated Segment by selecting several segments:
   
   
   Aggregated Segment details dialog
   
   
6. Click Save.