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  • Username - The name, username, cookie identifier, or IP address of the visitor.
  • First seen - Date and time of the user's first visit to your website.
  • First page - The visitor's first landing page.
  • Original traffic source - The first channel with which the visitor interacted, and any available accompanying information including search terms.
  • Last traffic source - The most recent channel or site the visitor interacted with that lead to your site.
  • Location - The user's IP address. Multiple values reflect a change in visitor IP address. The visitor's country will be displayed if available.
  • Browsers - The visitor's browser(s). For authenticated users, multiple values reflect  browserseparate browser use.
  • OS - The visitor's operating system(s). For authenticated users, multiple values reflect a change in the visitor's operating system.multiple operating systems used (eg., mobile and desktop).
  • Conversions - The number of goal Goal conversions.
  • Active User categories - User information extracted from Active Directory, SharePoint profiles, Dynamics CRM and other custom, previously configured sources.