Augmented Analytics and CardioLog Analytics are two separate products that provide different values and insights. This article explains why to use each product and when, and the differences between the metrics that each product provides.
Why use CardioLog Analytics?
CardioLog Analytics provides insightful reports and actionable data about SharePoint and Microsoft 365 applications based on content hierarchy, taxonomy, metadata and user profile information.
CardioLog Analytics helps:
Improve Adoption - Identify your users needs with smart metrics to achieve your return on investment, and help your users gain value from the portal.
Boost Engagement - Understand and take action to assist your users in how they interact with the portal, with powerful metrics to view your users portal engagement levels.
Enhance Portal Usability - Measure whether vital portal items are receiving traffic, where your users are getting stuck, what they’re searching for, and where they’re entering and exiting the portal from to help your users navigate through the portal.
Optimize Portal Resources - Monitor your portal’s growth and find out which content is not being used to free up space and save resources.
Increase Collaboration - Gain a holistic understanding of how your users are liking, sharing, rating, following, commenting and more.
Why use Augmented Analytics?
Augmented Analytics provides visualized data analytics maps for SharePoint to help you pinpoint problematic areas on the SharePoint page itself and understand where your visitors are clicking within a particular page.
Augmented Analytics includes the following reports:
Click Map - Use it to see what content on a page users mostly clicked on. Understanding where your visitors are clicking within a particular page helps content owners track on-page user engagement, such as clicks on buttons, links, images to truly understand what does and doesn't entice users' interactions.
Heat Map - Use it to see which areas of the page were interacted with the most. Knowing what content is being consumed the most and what content is being ignored helps to truly understand the relevancy of content and what content can be moved, deleted or archived.
Scroll Map - Use it to see the page exposure level for every item on the page by showing how far down people scroll on the page. With this information you'll be able to make sure relevant content, links, and calls to action are seen by the vast majority of your visitors, and avoid a lot of content being missed by visitors simply due to the position on the page.
Reasons why metrics are different
Different Definitions
CardioLog Analytics tracks Pageview events. A page view is recorded when a page is fully loaded after a user opens or reloads it.
If a user opens a page and leaves it quickly without waiting for the page to fully load, it will not count as a Pageview.
Augmented Analytics tracks Click events. A click event is recorded when a user clicks anywhere on the page with the left mouse button and includes the location of the click on the page (page coordinates) and the page element ID that was clicked on.
If a user opens a page and quickly clicks anywhere on the page without waiting for the page to fully load, it will not count as a Click.
Different Scenarios
When clicking on a link on the homepage that redirects the user to a new page, Augmented Analytics records a Click event that is associated with the link itself on the homepage.
CardioLog Analytics records a Pageview event that is associated with the page that the link redirects to.
Please see the below table that describes various scenarios in which an event is recorded when clicking on a link on the homepage that redirects the user to a new page and by which product:
Scenario | Augmented Analytics | CardioLog Analytics |
Click on a link on the homepage, the page is opened and fully loaded | Included | Included |
Click on a link on the homepage, the page is partially loaded or errors out | Included | N/A |
Click on a link on the homepage quickly before it is fully loaded, the page is opened and fully loaded | N/A | Included |
Click on a link on the homepage quickly before it is fully loaded, the page is partially loaded or errors out | N/A | N/A |
Right click on a link on the homepage and open it in a new tab/window, the page is opened and fully loaded | N/A | Included |
Right click on a link on the homepage and open it in a new tab/window, the page is partially loaded or errors out | N/A | N/A |
Refresh the page | N/A | Included |
Directly access the page from a Favorites link in the browser | N/A | Included |
Directly access the page from a link sent via email campaign | N/A | Included |
Navigate to the page from other pages | N/A | Included |
Navigate to the page from other links on the homepage | N/A | Included |
Navigate to the page using the browser back and forward arrows | N/A | Included |
When to use each product?
Please see below a few common use cases and which product is best to use in each case:
- To see the total number of views to a page, use the Pageviews metric in CardioLog Analytics.
- To see where users arrived at a page from, use CardioLog Analytics Navigation reports.
- To see the number of clicks on a link on the homepage that redirects to a page, use the Augmented Analytics Click Map.
- In case multiple links on the homepage redirect to the same page, use the Augmented Analytics Click Map to see the number of clicks on each link separately.
- To see the exposure level of a link on the homepage that redirects to a page, use the Augmented Analytics Scroll Map.