CardioLog ships with a built in set of Visitor Reports ready to help you understand in detail how often different types of visitors view and return to your website, and what platforms they're using to view your site. Information can be gathered into segments, allowing you to learn which people respond better to email campaigns and which groups arrive via social media posts like Facebook. By using visitor profiles, you'll learn where to best invest your time and resources. Use the following reports to:
- Understand more about each visitor
- Get visitor demographics reports and segments
- Analyze visitor behavior, click paths and multiple channels
- Link potential customers' information with their activity
Visitor Reports include:
- Active User Categories
- Average Number of Unique Users (Visitors)
- Average Page Views per Visit
- Average Page Views per Visitor
- Average Visit Duration (Time On Site)
- Average Visits per Visitor
- Bounce Rate
- Browsers
- Countries
- Depth of Visit
- Inactive Users
- Length of Visit
- Loyalty
- New vs. Returning Visitors
- OS (Operating System)
- Unique Users
- User Groups (Active Directory)
- Visitor Activity
- Visitor Information
- Visitor Recency
- Visitors by Events (Unique Users by URL)
- Visits
Add Visitor Widgets to Dashboard Selection
Key Features
- Detailed individual analysis - click paths, page views, conversions and more
- Cohort analysis
- Realtime segmentation based on browsing behavior, social profile and more
- Multichannel analysis
- Integration with Intlock's website personalization tools
Aggregate data can show you the overall number of times a page on your website has been viewed, but it's also important to remember that each view represents an actual person. The old model of page-focused analytics is gradually being replaced by a more sophisticated individualized approach that allows for a larger mine of information. With Visitor Activity and Information, you can learn a lot about your users and potential customers, including the sources that drove them to your website, and the route they took through your site. Our detailed reports allow you to go back and look at every click an individual visitor took on each visit to your site, which pages they viewed, and which goals and funnels they completed. Our visitor profiles can also enable you to learn your potential customer's location, company, their SharePoint submissions and more.
Even better, your visitor profiles can be used for cohort analytics, which are essential for making truly useful strategic decisions. Intlock's insightful cohort analytics allow you to focus on a segment of people who shared a particular experience on your website at a certain moment in time. That way, you can compare visitors who saw a given campaign on your website in January to those who saw it in February, for example. What's more, with personcentered analytics, you can identify different customer personas to help you discover which marketing tactics have more impact on which type of visitor. You'll be able to know whether your potential customers are engaged - and what to do about it.
Armed with your visitor profile information, Intlock offers many ways to segment your potential customers in real time, based on their browsing behavior or social profile ("single women under 30 from New York," for example). It's possible to define relations between rules ("at least two previous visits and subscribed to newsletter") and you can even specify in which order the events must occur ("visitors who have checked delivery costs after adding products to their cart"). Segmentation can be carried out based on your visitors' Facebook accounts, such as their sex, marital status, number of friends; the positioning of keywords in their search results; the amount of time they spent on a page, and many more options.
You can use a visitor profiles analysis of your potential customers' behavior and click paths to create more targeted campaigns, or to find high performing audiences in new channels. And with Intlock's multichannel analysis, you can also find out instantly which channels are working best for you - where are your most valuable visitors coming from? Which channels are converting the best?
Intlock's visitor profiles are focused on what your potential customers are doing - from a comparison between successful conversions and ones you've missed out on, down to an examination of a specific viewer's click path. By linking potential customers' profiles with their activity on your website, you'll be able to conduct effective, welltargeted campaigns, using the SharePoint Marketing Suite's powerful tools to personalize your website to individual customers and driving your conversions even further.